Are You Compliant? Take The CAN-SPAM QUIZ!
Test Your Knowledge of The Law - 22 Questions You Should Know.
ANSWER THESE STATEMENTS: TRUE OR FALSE?
The Can Spam Act went into effect Jan. 1st, but marketers have
90 days to become compliant with the new law.
The Can Spam Act Pre-empts many tougher state anti-spam laws.
You may send commercial email with falsified headers.
You must include your phone number in all commercial emails.
You may send UCE as long as the message contains an opt-out
mechanism, a functioning return email address, a valid subject
line indicating the email is an advertisement, and the legitimate
physical address of the sender.
You must include a privacy policy when you collect subscribers.
You may harvest email addresses as long as the messages you send
contain an opt-out mechanism, a functioning return email address,
a valid subject line indicating the email is an advertisement,
and the legitimate physical address of the sender.
You must have a process for handling unsubscribes within a 15 day
window.
Referencing or including a link to a commercial entity in an
email message is sufficient to make it a commercial email
message.
You must add your postal address to all your marketing emails.
The Can Spam Act is enforced by the Attorney General in the state
wherein the alleged spam originated.
You must not share the address of a person who unsubscribed with
any other entity seeking to send that party email.
It's O.K. to use a misleading subject in your marketing email, as
long as you identify the email as an advertisement or
solicitation somewhere within the body of the email.
The FTC is required to report back to Congress within two years
on the effectiveness of the law
and the need, if any, for
modifications.
Wireless spam is not covered by the law.
The new law allows for a $250 fine per non compliant email, and
possible jail time, for intentionally sending UCE with falsified
header information.
All persons in charge of running web servers that relay email
must close all open relays within 90 days of enacted of the law
(Jan. 1st).
Sending commercial email through an open relay is prohibited by
the Can Spam Act.
You must include an unsubscribe mechanism in every commercial
email.
Under the law, businesses knowingly promoted in UCE with false or
misleading header information are also subject to FTC penalties
and enforcement remedies, regardless of whether the FTC is able
to identify the spammer who initiated the email.
All commercial email (except those sent to opt in lists) must
contain ADV in the subject line, to indicate the email is an
advertisement.
All commercial email (except those sent to opt in lists) must be
identified as an advertisement or solicitation.
For answers to these questions, take the quiz online at:
http://www.EmailMarketingSurvey.com/CAN-SPAM-Quiz.html
© Copyright 2004, Jim Symonds, EmailMarketingSurvey.com. All
Rights Reserved.
About the Author
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Jim Symonds publishes "Web Secrets Exposed!" Eye popping, and jaw
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Written by: Jim Symonds
